Résumés
ABSTRACT
Research and Development has changed forever. At one time, laboratories were filled with PhDs who were hired by corporations to develop new technology and address a very general, perceived future need. Today, all that has changed. R & D has become a strategic, competitive tool for corporations to gain market, as well as market share, through new products or innovative processes. In this paper we discuss the R&D challenges that corporations are facing for developing a competitive strategy in an age of global capitalism.
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