Résumés
Résumé
L’objectif de ce travail exploratoire est d’analyser les effets des réponses institutionnelles à trois événements (Covid 19, Brexit, Taxes Trump) sur les exportations françaises de vin. Quatre principaux résultats ont été obtenus : d’abord, une forte pression sur les exportations a été causée par les conditions des marchés domestiques. Ensuite, globalement, les exportateurs semblent avoir bien résisté si l’on observe les pertes de marché/clients mais accusent un certain recul de marge. Les effets de la crise sanitaire et des taxes Trump sont plus importants que le Brexit qui a été anticipé. Enfin, ces entreprises ont fait preuve d’une réelle adaptation-résilience face à ce contexte.
Mots-clés :
- Crise,
- Export,
- Vin,
- Taxes Trump,
- Brexit,
- France,
- Environnement institutionnel
Abstract
This exploratory work aims to analyze the effects of rules implemented in reaction to three events (Covid 19, Brexit, Trump taxes) on French wine exports and the ability of firms to adapt to crisis context. Four main results were obtained : first, strong pressure on exports was caused by internal markets conditions. Then, as a whole, exporters seem to have held up well in terms of market and customers, but experiment a certain decline in margins. The effects of the health crisis and Trump taxes seem greater than the Brexit which was anticipated. Finally, the wineries have shown real adaptation-resilience facing this context.
Keywords:
- Crisis,
- Export,
- Wine,
- Brexit,
- Trump Taxes,
- France,
- Institutional Environment
Resumen
El objetivo de este trabajo es analizar los efectos de elementos del entorno institucional reciente (Covid 19, Brexit, impuestos Trump) sobre las exportaciones de vino francés. Se obtuvieron cuatro resultados principales: Primero, la fuerte presión sobre las exportaciones fue causada por las condiciones del mercado interno. Luego, en general, los exportadores parecen haberse mantenido bien en términos de mercado/clientes, pero muestran una cierta disminución en los márgenes. Los efectos de la crisis sanitaria y los impuestos de Trump son mayores que el Brexit anticipado. Finalmente, estas empresas han mostrado una verdadera adaptación-resiliencia ante este contexto.
Palabras clave:
- Crisis,
- Exportación,
- Vino,
- Impuestos Trump,
- Brexit,
- Francia,
- Entorno institucional
Parties annexes
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