Résumés
Résumé
Partant d’une revue de la littérature, cet article propose un modèle de recherche conceptuel visant à répondre à la question suivante : quelles sont les composantes de la transformation numérique et comment influencent-elles l’internationalisation des PME ? Le modèle défend le rôle prépondérant de l’orientation numérique des propriétaires-dirigeants de PME, une relation entre la transformation numérique et le degré d’internationalisation, ainsi qu’un effet rétroactif de l’internationalisation sur la transformation numérique. Cet article a pour objectif de compléter la littérature sur l’entrepreneuriat international et de clarifier le rôle de la transformation numérique sur l’internationalisation des PME. D’un point de vue managérial, notre modèle permet aux dirigeants de PME de mieux préparer leur entreprise à une transformation numérique, en fonction de leur orientation et de leurs capacités.
Mots-clés :
- Numérisation,
- Transformation numérique,
- Internationalisation,
- PME,
- RBV
Abstract
Based on a literature review, this article offers a conceptual research model that aims to answer the following question: what are the digital transformation components and their influences on internationalized SMEs? The model defends the leading role of the digital orientation of SME owner-managers, and a relationship between digital transformation and internationalization as well as the positive feedback loop of internationalization on the digital transformation. This article attempts to complement the international entrepreneurship literature and to clarify the role of digital transformation in internationalized SMEs. From a managerial standpoint, our model allows SME leaders to better prepare their companies for digital transformations based on their orientations and capabilities.
Keywords:
- Digitalization,
- Digital transformation,
- Internationalization,
- SME,
- RBV
Resumen
A partir de una revista bibliografica, este artículo propone un modelo de investigación conceptual para responder a la siguiente pregunta: ¿cuáles son los componentes de la transformación digital y cómo influyen en la internacionalización de las PyME? El modelo defiende el papel preponderante de la orientacion digital de los propietarios-directivos de las PyME, una relación entre la transformación digital y el grado de internacionalización y tambien un efecto retroactivo de la internacionalización sobre la transformación digital. Este artículo pretende complementar la literatura sobre el emprendimiento internacional y aclarar el papel de la transformación digital en la internacionalización de las PyME. Desde el punto de vista de la gestión, nuestro modelo permite a los directivos de las PyME preparar mejor su empresa para la transformación digital, según su orientación y sus capacidades.
Palabras clave:
- Digitalización,
- Transformación digital,
- Internacionalización,
- PyME,
- RBV
Parties annexes
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