Résumés
Résumé
Cet article vise à développer une représentation conceptuelle de la logique d’influence sociale de la famille sur la fabrique de la stratégie. À travers l’analyse de discours stratégique des dirigeants et membres de la famille de trois entreprises familiales marocaines, le concept de « l’objectivation sociale par la famille » proposé dans cette recherche met en exergue le processus de construction de la stratégie dans le contexte des entreprises familiales. Ce concept renvoie à la capacité de la famille à insuffler une certaine objectivité dans sa vision stratégique, favorisant ainsi l’acceptation et l’engagement du groupe social. La famille pratique l’objectivation sociale par la production volontariste de discours et de narratives à destination du groupe social.
Mots-clés :
- fabrique de la stratégie,
- entreprise familiale,
- pratique,
- discours,
- objectivation
Abstract
This article aims to develop a conceptual representation of the logic of social influence in strategizing in family firms. Through the analysis of the strategic discourse of managers and family members of three Moroccan family firms, the concept of “social objectification by the family” proposed in this research highlights the process of strategizing in the context of family firms. This concept refers to the family’s ability to instill a certain objectivity in its strategic vision, thus promoting the acceptance and commitment of the social group. The family practices social objectification by voluntarily producing discourses and narratives for the social group.
Keywords:
- strategizing,
- family business,
- practice,
- discourse,
- objectification
Resumen
Este artículo tiene como objetivo desarrollar una representación conceptual de la lógica de la influencia social de la familia en la fabricación de la estrategia. A través del análisis del discurso estratégico de los directivos y miembros de la familia de tres empresas familiares marroquíes, el concepto de “objetivación social por parte de la familia” propuesto en esta investigación destaca el proceso de construcción de la estrategia en el contexto de las empresas familiares. Este concepto remite a la capacidad de la familia para insuflar cierta objetividad en su visión estratégica, estimulando así la aceptación y el compromiso del grupo social. La familia practica la objetivación social a través de la producción voluntarista de discursos y narrativas dirigidas al grupo social.
Palabras clave:
- fabricación de la estrategia,
- empresa familiar,
- práctica,
- discurso,
- objetivación
Parties annexes
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